You looked directly into the eye of this woman? I bet yes!
We are social beings and interact with many people during our day.
How not resist a pretty face exchanging glances and smiling at you?
happy people faces looking directly at you (even if the computer screen) attract much attention.
Try using face images in facebook ads and you may see an increase in clicks.
Be that face male or female, have a tendency to match the look of that person.
If that person is attractive then … (let’s go to next image!)
If the previous image of the woman caught your eye, this image made you sigh!
Images of women and attractive men tend to draw a lot of attention from the opposite sex. It is the basic law of attraction!
The combination of light eyes with the fleshy mouth, light freckles on her face, stare and the fact that she appears to be naked, certainly collaborate to capture our attention.
I will not go into the minute details of how psychology explains this attraction. However, it is interesting to know that attractive women tend to work much better than attractive men. The reason?
Generally speaking, men care more about the appearance of the woman than the other way around.
Women generally make a mixture of security, intelligence, good humor, social/financial status and appearance.
Ok. It’s not an exact science, but feel free to test images of women/men in attractive ads on facebook and watch how your CTR ( Click-through rate ) will increase.
Hey you! Yes, you!
Have you noticed how the word “you” attracts your attention?
The same goes for people pointing toward you. It is as if they were communicating directly with you .
In the image above, I can say that you may feel a little uncomfortable to have someone pointing directly at you, hit?
It is for this reason that this type of image tends to be effective. Direct communication through an image. It’s like talking without using words.
Working and focus the image and making it appear that the finger of the person is about to leave for your computer screen, you can attract the user’s attention through Facebook Ads.
In the text of this ad, do not forget to mention the word you in the title or body text. It will reinforce that you are communicating directly with the user.
Imagine your ad on Facebook is just to the right of the image.
Having a person pointing to it, will increase your conversion.
I remember reading once about an experiment in which a person stopped of nowhere in the middle of Time Square and pointed up at the sky.
There was nothing strange in the sky, but several people stopped next to this (crazy) to see what he was pointing.
Getting synchronize the look with the direction in which that person is pointing, you will attract the user’s attention to your ad on Facebook.
Growth graphics are seen as a success achieved. This success can be defined, for example as
You got it. The growth in bars indicate the evolution of your business .
For the user who sees your ad on facebook, the chart provides an opportunity for him to get over something desired.